Communicate

Strategize

Keep your donors close with a strong communication plan and personal calls to your top donors. Express calm concern and gratitude. 

Now is an opportune time to be strategic and solution- oriented about the current climate and future. Hone best practice and expand operational capacity. Take stock, prioritize and execute.

innovate

 Offer conference calls,

video conferencing,

eLearning and

innovative event alternatives. Adopt volunteer efforts to a remote platform.

Educate

Invest in professional development remotely. Sharpen  your team's toolbox so that you emerge at a higher level of performance. 

Engage

In a crisis, most people want to help. Set up a special fund or specific funding opportunities to impact the crisis. 

Steward

Be thoughtful. Invest in relationships with donors. Surprise donors with hand-written notes and creative value-added updates.  

 
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COVID-19

Philanthropic

Block & Tackle

COVID-19 has dramatically changed the world in a matter of weeks. As fundraisers, we are by nature positive and resilient. Our priorities may have escalated or what was urgent last week may seem out of touch today. Here are the critical actions to implement during this period of social distancing. Commit to using this time to bring your donors closer even though you are apart. Be relevant, share your mission in ways that combat isolation and spread hope.  

OUR PLEDGE

MCC is working, pro bono, with one nonprofit a day throughout the COVID-19 crisis. We've asked philanthropists and friends to share our commitment within their nonprofit circle.

 
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ADAPT

Circulate talking points which are transparent, sensitive to the environment, current and widely shared with all stakeholders. Stay on message.

The pace of change is evolving fast. Thoughtfully leverage technology to stay connected and talk with donors personally. One strengthens the other.

Attract

Individuals are naturally empathetic during a crisis. Social distancing positions donating as the best way to help. Make giving easy, impactful and offer gratitude.

eMPOWER

Offer donors one poignant story of an individual. Convey that story boldly with conviction. Your words have the power to inspire.

Accommodate 

During this period, be responsive and flexible with donors. Understanding should run deep and gratitude should be abundant.

StRATEGIZE

The crisis will end. Reserve time now to envision your future state and path to success.

COVID-19

Be a Catalyst

Be the change you want to see in the world. This quote from Mahatma Gandhi reminds us that change begins with ourselves. As we embrace the new paradigm, we are discovering creative ways to connect and authentically engage donors. Fundraisers are catalysts. We serve as a powerful bridge between the nonprofits we represent and donors to harness the power of philanthropy for change. 

THE FACTS

Nonprofits do not retreat; they lean in.

Fundraisers and nonprofit leaders stay calm, get creative and carry on.

Philanthropists rise to challenge and will again.

 
Working from Home

Lessons LEarned

Personal outreach to principal and major gift donors first. High level prospects in conversation, donor constituency, and community next.

Communicate with sensitivity. Convey genuine personal concern, explain steps nonprofit has taken and be honest about the situation.

Nonprofits that do best, during and after a crisis, don't stop asking after the first check in call. Don't overly apologize or anticipate, "no". 

Capture new donors who want to help. Apply to foundations who have relaxed parameters and expanded grant opportunities. Explore federal and state opportunities.

Nonprofits that communicate, invest time in relationships, leverage technology and innovate, will discover opportunities, remain optimistic and true to their vision. 

COVID-19

Top Nonprofit Questions

Who should we be communicating with?

What do we communicate?

When is it OK to begin asking?

Where is there an opportunity? 

Why will some nonprofits recoup lost revenue? 

Now What?

Leverage fundraising expertise that has been crisis tested. Connect with MCC for unique solutions and targeted strategy in the current environment.  

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RESOURCES

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Coronavirus And Your 2020 Fundraising Go
Coronavirus And Your 2020 Fundraising Go
Coronavirus And Your 2020 Fundraising Go