Circulate talking points which are transparent, sensitive to the environment, current and widely shared with all stakeholders. Stay on message.
The pace of change is evolving fast. Thoughtfully leverage technology to stay connected and talk with donors personally. One strengthens the other.
Offer donors one poignant story of an individual. Convey that story boldly with conviction. Your words have the power to inspire prospective donors, positively impact clients and transform the world.
During this period, be responsive and flexible with donors. Understanding should run deep and gratitude should be abundant.
Individuals are naturally empathetic during a crisis. Social distancing positions donating as the best way to help. Make giving easy, impactful and offer gratitude.
The crisis will end. Reserve time now to envision your future state and path to success.
Be a Catalyst
Be the change you want to see in the world. This quote from Mahatma Gandhi reminds us that change begins with ourselves. As we embrace the new paradigm, we are discovering creative ways to connect and authentically engage donors. Fundraisers are catalysts. We serve as a powerful bridge between the nonprofits we represent and donors to harness the power of philanthropy for change.
Nonprofits do not retreat; they lean in.
Fundraisers and nonprofit leaders stay calm, get creative and carry on.
Philanthropists rise to challenge and will again.
Top Nonprofit Questions
Who should we be communicating with?
What do we communicate?
When is it OK to begin asking?
Where is there an opportunity?
Why will some nonprofits recoup lost revenue?
Personal outreach to principal and major gift donors first. High level prospects in conversation, donor constituency, and community next.
Communicate with sensitivity. Convey genuine personal concern, explain steps nonprofit has taken and be honest about the situation.
Nonprofits that do best, during and after a crisis, don't stop asking after the first check in call. Don't overly apologize or anticipate, "no".
Capture new donors who want to help. Apply to foundations who have relaxed parameters and expanded grant opportunities. Explore federal and state opportunities
Nonprofits that communicate, invest time in relationships, leverage technology and innovate will discover opportunities, remain optimistic and true to their mission.